That being said, in 2020 how in the heck do you make a Genius Bar appointment!? Now although the aesthetic and design has evolved over the years, Apple still stands behind the idea that customers can visit the Apple store to learn about new products, engage with product specialists to ensure they get the product that will work for their needs, go to the Genius Bar to have that product repaired when it is not functioning properly, and finally the ability to recycle that product after it has reached the end of its life cycle. □ I believe the Genius Bar is still a core part of Apples DNA, and has been deeply influential on how other retail stores look at customer service. Although I may be a bit impartial, it’s hands down my favorite area of the Apple store. This iconic service has been around almost 20 years since Apple retail first began. The Genius Bar at the Apple Store has been around since the very first Apple Store opened at Tysons Corner Center mall in Tysons, Virginia back in 2001.
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