![]() ![]() Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. Philip Kotler is a genius, to begin with. Though I would not pick this up for light reading, it was an excellent text for the topic covered. For our course each student was required to develop a marketing plan and the text provided good examples of how to go about putting a comprehensive document together. It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services. ![]() This is the 13th edition and is very up-to-date. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. Marketing Management is a very well laid out and clear text book. With that said, my four star rating is based upon text books, not all books I have read. Program buku pemasaran philip kotler edisi 13 hours imdb, Customer based brand. Marketing management pearson new international edition, Marketing. ![]()
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